Annual Inventory
A 40-year-old pen-and-paper count, replaced with a custom mobile app that syncs with existing inventory software.
- ~7M
- pages of paper replaced
- $335k
- projected yearly savings
- 4 weeks
- faster precounts
- 304k
- manual tasks removed
Drew Hansen
I sweat the details so you don’t have to.
I'm a senior product designer currently changing the digital coupon game at Ibotta (opens in a new tab). For over a decade I've designed new products, modernized legacy ones, and everything in between.
Selected work
Let’s Meet
Date ideas you can actually say yes to: a feed of nearby plans that turns matches into meetups.
thenorthface.com refresh
A premium brand refresh backed by a 1,200-symbol atomic design system, validated with 1,000+ users and blind perception tests.
Admin Mobile
The first native app for a desktop-only IT platform, so admins can handle urgent tasks, like unlocking a locked-out user, from anywhere.
Experience
Ibotta
Senior Product Designer
Leading the implementation of the Campaign Designer MVP, an internal tool customer partners use to build campaign proposals that win business with clients. Also designing revenue tools for the Ibotta Performance Network (IPN) that streamline the workflows existing clients rely on.
Sam's Club
Senior UX Designer (contract)
Led the design strategy to replace a 40-year-old point-of-sale platform with a modern mobile experience built on the Blue Steel design system. Modernized Annual Inventory and created new workflows for the Tire & Battery Center.
Tinder
Senior Product Designer (contract)
Native mobile experiences for Discovery and Explore, A/B-tested creative for the Explore homepage, prototyped interactions for the Sparks brand refresh, and conceptualized Let’s Meet.
JumpCloud
Senior UX Designer
Co-built and scaled the Stratus Design System, led platform-wide consistency and accessibility initiatives, and designed the first native mobile app for the admin portal.
VF Corporation
Senior UX Designer
Led the end-to-end redesign of thenorthface.com and maintained a white-labeled design system with swappable tokens used by The North Face, Vans and Timberland.
Athlinks (Life Time Fitness)
Senior UX Designer
Owned end-to-end design for the Athlinks mobile app, website and middleware apps, and implemented front-end CSS styling in the native app.
Effective UI (Ogilvy)
UX Designer → Senior UX Designer
Research, wireframes, UI and motion design for enterprise clients including Comcast, Wells Fargo and American Express.
Companies I've designed for: Ibotta, Sam's Club, Tinder, The North Face, Vans, JumpCloud, ESPN, Wells Fargo, Athlinks, Denver.
Expertise
Modernizing legacy products
Turning paper processes, desktop-only tools and tired core mechanics into products people actually want to use.
Design systems
Building the systems that keep products consistent as they scale, from a 1,200-symbol atomic library to a white-label kit shared by The North Face, Vans and Timberland.
Mobile-first products
Native apps for warehouse floors, IT admins and first dates, designed for the moment someone actually reaches for their phone.
Motion and interaction
A broadcast motion graphics background, put to work making interactions feel clear, responsive and a little bit lovable.
So, who’s Drew?
I started out making things move for broadcast TV and never really stopped. At JumpCloud I was known as “Delightful Drew,” the one adding the final polish and animation that makes an interface feel good to use. These days I’m mostly known for speed: lots of ideas, fast, without letting the quality slip. I show up with plenty of opinions, but I hold them loosely. The best idea wins, even when it isn’t mine.
How I work, in a perfect world
01
Discover
Understand how it works today and figure out what’s actually broken. Get clear on what the business needs and what users need. Agree on what success looks like and how much time we really have.
02
Define
Journey maps, rough prototypes and usability tests. Ideas get made, broken and remade until real users stop poking holes in them.
03
Deliver
Lock in high-fidelity prototypes, motion, accessibility and UXQA. Then a bit more iteration, because there’s always one more thing.
04
Run it back
Watch the numbers, listen to users and fix what we got wrong. Then go again.
How I work, in the real world
I can’t remember the last project that didn’t get squished or pivoted. Steps get swapped, compressed or skipped, and that’s fine. Being adaptable means still getting shit done when the plan falls apart. The one thing I never skip is getting something down fast, whether it’s a sketch or an AI prototype. I understand a problem best when I can see it.
If you want a cerebral overthinker who’s still workshopping the problem statement in week six, I’m probably not your guy. If you want to build fast, iterate and make cool shit, let’s chat.
Off the clock
Loud music
Shows of all kinds, but mostly metal. All-time favorite band: Every Time I Die.
Married in a dive bar
Charlotte and I tied the knot at the Skylark Lounge. It felt right.
The Sheet Freaks
Every Friday my father-in-law screams “SWEEP!” at Charlotte and me. It works: second place in our (casual) league.
Goose
Our Great Pyrenees mix puppy who got kicked out of doggy daycare for being too friendly. He just won’t stop playing.